Why You Should Care When Someone Tweets About His Lunch

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Why You Should Care When Someone Tweets About His Lunch

About two years ago I talked about Twitter in a seminar for the first time. There was this grumpy guy in the back of the room who sat with his arms folded the whole time. At the end of the presentation he asked “Why do I care what someone ate for lunch?”

Everyone laughed.

I saw a version of that guy at seminars and conferences a lot for the next 18 months.

About twelve months ago people stopped laughing when he asked that question.

About six months ago he started mumbling a little when he asked the question.

And then he disappeared.

A lot changed over the last 18 months in the way we communicate, both socially and professionally. According to a recent Forrester Report one third of us now update our status… telling our friends or followers what we are doing in real time on social networks like Twitter and Facebook. We provide a snapshot of what we’re doing, what we think, who we are talking to, and what we care about. Why does this matter to us as marketers?

Well, first have real time access to just about any demographic we care to learn about.

What do working moms in Pittsburgh care about right now? What do CTOs in Chicago worry about? What technology do hospital CEOs rely on? Dig into status updates and find out.

See, the great thing about status updates is that there is no reason for consumer to lie in them. Focus groups? You get lies. There is the guy that always agrees with the moderator. There is the woman who always disagrees. Phone surveys? Between getting dinner on the table and getting the kids to soccer the person on the other end of the line is going to say whatever she can to get off the phone.

But status updates? Well, consumers are honest when they use micro blogging Web sites like Twitter. There is no incentive to mislead. In fact the only way a user can get value out of posting status updates is if the updates are accurate.

Secondly, status updates give us marketers the chance to engage in real meaningful conversations with consumers. Somebody using your software, staying at your hotel or visiting your hospital? You can know when he is interacting with your brand and help to enhance the experience he has. Here’s how to navigate to this screen, the gym is open till 10 pm or yes there are restrooms in the waiting room.

And if I’m a restaurant owner, pasta wholesaler or dentist, you better believe I care about what someone had for lunch.

Bill Balderaz is the president and founder of Webbed Marketing, a social media monitoring and Internet marketing firm with more than 40 clients, including several Fortune 500 companies. Prior to founding Webbed Marketing, Bill worked with some of the largest publishers in the world, including Standard and Poors, McGraw-Hill and Thomson Gale.
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Getting The Most Out of Your Followers on Twitter

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Twitter doesn’t sound like much. It suggests that you tell the world what you’re doing in 140 characters or less. So what? How are people using this social marketing tool to make more money online?

What You Need To Know: Follow and Be Followed!

The key to twitter is to follow and be followed. If you’re on the site talking about what you’re doing to nobody and not finding what anyone else is doing, it’s sort of useless and rather boring. Once you get a few followers and start following a person, that’s when the buzz starts. You can update your status on the web, via instant messaging client or via a third party tool like Twhirl that lets you use twitter from your own desktop. You can follow and be followed on your cell phone as well and be plugged in to the Twitterverse on the go.

You have a profile page that lets you manage the tool and lets people look you up to see what you’re all about in a few lines and with a URL. It’s the “What are you doing” section that counts.

Your Twitter friends or peeps (a.k.a your Tweeps) all carry on conversations with or without you and when you pop in and chime into various conversations, it gets rather lively. People ask questions, answer questions and share URLS of what they’re doing, what they find interesting and what they want opinions on.

There’s also the public timeline that tells you what other people are doing and you can search on that for more followers or conversations to eavesdrop on. It’s like a virtual water cooler that you can stop into during the day and check in with your tweeps.

Use Twitter when you:

- Post an update to your blog
- Want answers to a technical question
- Want to vent
- Want to tell people what you’re having for lunch (seriously, that can sparks some very interesting questions)
and more.

You can also send direct private messages as well as respond to people both directly but also publicly. The more interesting of a Tweet you post, the more likely people will follow you and re-tweet. A re-tweet is when you post a URL and someone likes it so they share it by tweeting or re-tweeting it to their followers. Do you see how it can become a benefit to you in an area like affiliate marketing, product launches and technical challenges you need help with?

You can also post Twitter feeds on your website so that people can follow you, read your conversations, see who you’re following and visit their posts or URLS so it becomes a very viral way to share and communicate and even to collaborate.

The downside to Twitter

Not only is the tool currently growing at such a fast rate that it goes down regularly but there is another downside and that’s productivity. Sadly there’s almost always a downside to social networking and bookmarking tools and as with many others, Twitter can be a time waster if you’re not careful so it’s important to use it and have fun but also to set limits for yourself.

To learn more about how social marketing tools can help you and your online money making efforts, visit TheWebReviewer; a resource for making money online, affiliate marketing and more.
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Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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Twitter Traffic – Are You Getting Your Fair Share?

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Twitter Traffic – Are You Getting Your Fair Share?
By Jeff Herring

Discover how to create a prospect-pulling article, repurpose it into multiple marketing messages and multiple information products in the least amount of time. No matter …

Are you getting your fair share of traffic from Twitter? Can you really get good qualified traffic from Twitter? And if you can, are you getting your fair share?

Read on for strategies for traffic generation from Twitter.

I remember when I first heard about Twitter in ’08. My friend and colleague Paul Colligan told me about it, and since I trust Paul, I got a free account.

My first thought was “Who in the heck cares what I had for lunch…I don’t even remember?”

A couple of months went by and something happened to bring home the incredible potential for traffic from Twitter and I jumped on it. I heard that for some marketers, Twitter had become a major source of traffic. Now I get a steady flow of traffic each and every day from Twitter.

Traffic from Twitter

So here are a few tips you can use to make sure you are getting your fair share of traffic from Twitter. I recommend using all three strategies. To get started, pick one to implement right away.

Tip 1 – Your Twitter List IS Traffic - The followers you have on Twitter are a form of traffic. This is because traffic really means visitors and viewers of your stuff. When you post your information and expertise in 140 characters or less, you are getting traffic to your info.

Teach small bits of info from you niche on Twitter, and not only will you get traffic to your “tweets” you will become recognized as an expert in your niche. Not only that, you will be seen as a helpful expert as well.

Tip 2 – Get Traffic to Your Articles - When you have a new article come out on the Article Directories, send traffic to your articles from Twitter. You can do this by simply announcing your article and include the link to your article, as well as using quotes from your article with the link.

You are again being helpful, as you share good information with those who follow you on Twitter. This is a highly qualified form of traffic.

Tip 3 – Opt-In Page Invites - If you are not at least once a day inviting your Twitter followers to visit one of your opt-in pages to get more good info and resource from you, then you are leaving traffic on the table. Invite your followers to get more great info and resources from you.

You are not asking them to buy anything. You are providing a rresource of good information for them.

And to learn more about how to leverage Twitter and other Social Marketing tool for waves of traffic and more, check out the Social Marketing Blueprint at http://SocialMarketingBlueprint.com

Check out the 6 and half minute Video that gives you an overview of Social Marketing and why you need to get started now…

From Jeff Herring and the SocialMarketingBlueprint.com

Please Note... All links within articles are placed by their author-owners and not by this blog.Products with in those links may or may not be the best in the world.If it sounds too good to be true it could be a scam.Articles are posted for their info,ideas and or entertainment value only.

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